Furnace manufacturer’s new state-of-the-art telecoms system is on fire, thanks to Armstrong Bell

Worcestershire telecommunications company Armstrong Bell has forged an alliance with the Midland’s office of a leading global induction furnace manufacturer after winning a three-way competitive bid to replace its deteriorating telephone system.

Droitwich-based Inductotherm was keen to appoint a local company to undertake the wholesale replacement of its 25-year-old telecoms system and was so impressed with Armstrong Bell that it asked it to transform the telephone system at its sister company, Electric Melting Services (EMSCO), in Sheffield.

Christine Morgan, buyer at Inductotherm, said: “We were extremely impressed with Armstrong Bell from the outset because it really went out of its way to understand how we used our phones and what we wanted to get out of a system. We wanted to appoint a local firm and the fact that we were able to is a bonus.”

She praised the Armstrong Bell team for carrying out a complex job, which included moving the entire cable and cabinet system to the computer room, in double-quick time, minimising disruption to the company.

“We were dreading having major downtime issues and no calls coming in or going out but those fears were not founded and everything went very smoothly,” she said.

“The system was installed first thing in the morning and engineers were on site to sort everything out within minutes. They were excellent in every way - from selling the system to installation and post-installation support.”

Will Copley, managing director of Armstrong Bell, said: “Being local to Inductotherm gave us the edge but it was also the fact that we go out of our way to understand a customer’s needs, rather than trying to upsell.

“Inductotherm’s new telephone system is not only fit for purpose for a large, busy company, it is also agile and future-proof. Our team have done another excellent job there, also providing comprehensive training for its staff, which meant they were up and running in no time at all.”